adult cereal buying behavior change
The Hidden General Mills Politics - Soft Power or Lipstick?
In 2024, General Mills removed Yellow 5 and 6 from Trix, turning a nostalgic snack into a political statement. The change went beyond flavor; it signaled a pre-emptive strike against looming labeling regulations and reshaped how adults think about childhood cereals. By erasing a familiar chemical marker, the company quietly